Management of electronic and digital media / Alan B. Albarran
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 1305077563
- 9781305077560
- P96.M34 A4 2015
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Kabarak, Main Campus | P96.M34 A4 2015 c.1 (Browse shelf(Opens below)) | c.1 | Available | 032700 | ||
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Kabarak, Main Campus | P96.M34 A4 2015 c.2 (Browse shelf(Opens below)) | c.2 | Available | 032701 | ||
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Kabarak, Main Campus | P96.M34 A4 2015 c.3 (Browse shelf(Opens below)) | c.3 | Available | 032698 |
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P96.L34 W75 2010 c.2 Writing and the digital generation : essays on new media rhetoric / | P96.M34 A4 2015 c.1 Management of electronic and digital media / | P96.M34 A4 2015 c.2 Management of electronic and digital media / | P96.M34 A4 2015 c.3 Management of electronic and digital media / | P96 .M36 1995 c.1 Megamedia Shakeout | P96.M36 2010 c.1 Managing electronic media : making, marketing, and moving digital content / | P96.M36 2010 c.2 Managing electronic media : making, marketing, and moving digital content / |
Includes bibliographical references and index.
Managing electronic and digital media -- The media business environment: markets, business models, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content: strategy and distribution -- Marketing -- News and news management -- Regulatory influences on media management -- Technology influence on media management -- Media management: the manager/leader/entrepreneur.
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