Mass media research : an introduction / Roger D. Wimmer, Wimmer Research ; Joseph R. Dominick, University of Georgia.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 8131526283
- P91.3 .W47 2014
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
![]() |
Kabarak, Main Campus | P91.3 .W47 2014 c.1 (Browse shelf(Opens below)) | Available | 032611 | ||
![]() |
Kabarak, Main Campus | P91.3 .W47 2014 c.2 (Browse shelf(Opens below)) | Available | 032612 |
Browsing Kabarak, Main Campus shelves Close shelf browser (Hides shelf browser)
P91.3 .T74 2020 c.1 Introducing communication research : paths of inquiry / | P91.3 .T74 2020 c.2 Introducing communication research : paths of inquiry / | P91.3 .T74 2020 c.3 Introducing communication research : paths of inquiry / | P91.3 .W47 2014 c.1 Mass media research : an introduction / | P91.3 .W47 2014 c.2 Mass media research : an introduction / | P91.5 .S73Y53 2010 c. 1 Media training scene | P92 .M37 2008 c. 1 Visual communications |
Includes bibliographical references and index.
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.
There are no comments on this title.