Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun.
Material type:
TextPublication details: London ; New York : Routledge, 2007.Description: xvi, 306 p. : ill. ; 24 cmISBN: - 0415328268
- 658.4/5 22
- HD30.3 .R54 2007
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
General Collection
|
Kabarak, Main Campus | HD30.3 .R54 2007 c.1 (Browse shelf(Opens below)) | Available | 032466 | ||
|
General Collection
|
Kabarak, Main Campus | HD30.3 .R54 2007 c.2 (Browse shelf(Opens below)) | Available | 032324 | ||
|
General Collection
|
Kabarak, Main Campus | HD30.3 .R54 2007 c.3 (Browse shelf(Opens below)) | Available | 032465 |
Browsing Kabarak, Main Campus shelves Close shelf browser (Hides shelf browser)
| HD30.3 .M87 2003 Personal effectiveness / | HD30.3 .R54 2007 c.1 Essentials of corporate communication : implementing practices for effective reputation management / | HD30.3 .R54 2007 c.2 Essentials of corporate communication : implementing practices for effective reputation management / | HD30.3 .R54 2007 c.3 Essentials of corporate communication : implementing practices for effective reputation management / | HD30.3 .T87 2008 c. 1 Organisational communication : | HD30.37 .G38 1999 c. 1 Business @ the speed of thought : | HD30.37 .K66 2014 c. 1 Factors influencing use of mobile banking among small and medium enterprises in Nakuru central business district / |
Includes bibliographical references (p. [284]-301) and index.
Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
There are no comments on this title.