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The Handbook of Strategic Public Relations and Integrated Marketing Communications/ edited by Clarke L. Caywood.

Material type: Text

TextPublisher: [Place of publication not identified] : McGraw-Hill, 2012Edition: Second EditionDescription: xviii, 904pContent type:

text

Media type:

computer

Carrier type:

online resource

LOC classification:

HM1221 .C39 2012

Online resources:

Click here for the electronic version

Summary: Bringing together 70 of the brightest; most influential figures in the fields of Public Relations and Marketing; this authoritative; comprehensive resource provides best practices for 28 key industries; and will help you position your company; your brand and yourself for success for many years to come. -- Edited summary from book.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General Collection	Kabarak, Main Campus	HM1221 .C39 2012 c.1 (Browse shelf(Opens below))	Available		032452

Includes bibliographical references.

Bringing together 70 of the brightest; most influential figures in the fields of Public Relations and Marketing; this authoritative; comprehensive resource provides best practices for 28 key industries; and will help you position your company; your brand and yourself for success for many years to come. -- Edited summary from book.

Online resource; title from title screen (Skillsoft Books).

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