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Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextTextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill, 1995.Edition: 3rd edDescription: 762 pISBN:
  • 0256136963 :
Subject(s): LOC classification:
  • HF5823 .B387 1995
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Holdings
Item type Current library Call number Status Date due Barcode
General Collection General Collection Kabarak, Nakuru City Campus HF5823 .B387 1995 c. 1 (Browse shelf(Opens below)) Available 003084
General Collection General Collection Kabarak, Main Campus HF5823 .B387 1995 (Browse shelf(Opens below)) Available 005242
General Collection General Collection Kabarak, Main Campus HF5823 .B387 1995 (Browse shelf(Opens below)) Available 005243
General Collection General Collection Kabarak, Main Campus HF5823 .B387 1995 (Browse shelf(Opens below)) Available 011914
General Collection General Collection Kabarak, Main Campus HF5823 .B387 1995 (Browse shelf(Opens below)) Available 005244

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