Managing services marketing : text and readings / John E. G. Bateson, K. Douglas Hoffman.
Material type: TextPublication details: Fort Worth : Dryden Press, c1999.Edition: 4th edDescription: xxvi, 471 p. ; 29 cmISBN:- 0030225191 :
- HD9980.5 .B38 1999
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
General Collection | Kabarak, Main Campus | HD9980.5 .B38 1999 C.1 (Browse shelf(Opens below)) | C.1 | Available | 001205 |
Includes bibliographical references and index.
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