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Basic marketing : a global managerial approach / E. Jerom McCarthy, William D. Perreault, Jr.

By: Contributor(s): Material type: TextTextPublication details: Burr Ridge, Illinois : Irwin, 1993.Edition: 11th edDescription: xxii, 763 pISBN:
  • 025610509X :
Subject(s): LOC classification:
  • HF5415.13 .M369 1993
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Item type Current library Call number Status Date due Barcode
General Collection General Collection Kabarak, Main Campus HF5415.13 .M369 1993 c. 1 (Browse shelf(Opens below)) Available 002405
General Collection General Collection Kabarak, Main Campus HF5415.13 .M369 1993 c. 2 (Browse shelf(Opens below)) Available
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HF5415.13 .L68 2011 c. 3 Services marketing : HF5415.13 .M33 1989 Marketing plans : HF5415.13 .M33 2002 Marketing plans : HF5415.13 .M369 1993 c. 1 Basic marketing : HF5415.13 .M369 1993 c. 2 Basic marketing : HF5415.13 .M37 Marketing strategy / HF5415.13 .M37 1995 c. 1 Marketing and entrepreneurship in SMEs :

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