Strategic marketing management : a means-end approach / Mark E. Parry.
Material type:
TextSeries: McGraw-Hill executive MBA seriesPublication details: New Delhi : Tata McGraw-Hill, c2002.Description: ix, 275 p. ; 24 cmISBN: - 0071372229 :
- HF5415.13 .P37
| Item type | Current library | Call number | Status | Date due | Barcode | |
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General Collection
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Kabarak, Main Campus | HF5415.13 .P37 (Browse shelf(Opens below)) | Available | 010248 |
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| HF5415.13 .O33 2002 Marketing management systems / | HF5415.13 .O43 2002 c. 6 Marketing management systems / | HF5415.13 .P35 2014 c. 1 Principles of services marketing / | HF5415.13 .P37 Strategic marketing management : | HF5415.13 .P47 1999 Basic marketing : | HF5415.13 .P47 2012 c. 1 Essentials of marketing : | HF5415.13 .P47 2014 c. 1 Basic marketing : |
Includes bibliographical references and index.
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