Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
Material type:
TextPublication details: Upper Saddle River, N.J : Prentice Hall, c2001.Edition: 9th edDescription: xiii, 729 p. : ill. ; 29 cmISBN: - 0130276618 :
- HF5415.135 .K47 2001
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
General Collection
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Kabarak, Nakuru City Campus | HF5415.135 .K47 2001 c.1 (Browse shelf(Opens below)) | Available | 002429 |
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| HF5415.135 .A25 2005 c.1 Strategic market management. | HF5415.135 .A25 2005 c.2 Strategic market management. | HF5415.135 .C73 2009 c. 1 Strategic marketing / | HF5415.135 .K47 2001 c.1 Strategic marketing problems : | HF5415.135 .K47 2011 c. 1 Strategic marketing problems : | HF5415.15 .L44 2005 c. 1 Product management / | HF5415.2 .A25 2005 Marketing research / |
Includes bibliographical references and indexes.
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