Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

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TextSeries: Irwin series in marketingPublication details: Chicago : Irwin, c1996.Edition: 4th edDescription: xxvii, 738 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General Collection	Kabarak, Main Campus	HF5415.3 .P48 1996 (Browse shelf(Opens below))	Available		002443

Includes bibliographical references and index.

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