Advertising and sales promotion strategy / Gerard Tellis.
Material type:
TextPublication details: Reading, Massachusetts : Addison-Wesley, 1997.Description: xvii, 483 p. ; 26 cmISBN: - 0321014111 :
- HF5823 .T45 1997
| Item type | Current library | Call number | Status | Date due | Barcode | |
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General Collection
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Kabarak, Main Campus | HF5823 .T45 1997 (Browse shelf(Opens below)) | Available | 005251 |
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| HF5823 .S26 2004 Advertising theory and practice / | HF5823 .S53 2006 c. 1 Advertising : | HF5823 .T45 Effective advertising : | HF5823 .T45 1997 Advertising and sales promotion strategy / | HF5823 .T45 2004 c.1 Effective advertising : | HF5823 .T59 The (Un)common sense of advertising : | HF5823 .T59 2003 c. 2 The (Un)common sense of advertising : |
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