Marketing management : a value-creation process / Pierre Dubois, Alan Jolibert, Hans Muhlbacher.
Material type:
TextPublication details: Basingstoke, England : Palgrave Macmillan, 2007.Description: xv, 466 pISBN: - 0333773195 :
| Item type | Current library | Call number | Status | Date due | Barcode | |
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General Collection
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Kabarak, Main Campus | HF5415.13 .D83 (Browse shelf(Opens below)) | Available | 011026 | ||
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General Collection
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Kabarak, Main Campus | HF5415.13 .D83 (Browse shelf(Opens below)) | Available | 011027 |
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| HF5415.13 .C46 2004 c. 1 Supply chain management : | HF5415.13 .C73 2000 Marketing management : | HF5415.13 .C73 2000 Marketing management : | HF5415.13 .D83 Marketing management : | HF5415.13 .D83 Marketing management : | HF5415.13 .D86 2005 c. 1 Principles of advertising and IMC / | HF5415.13 .F54 1994 c. 1 Marketing for success : |
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