Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John.
Material type: TextPublication details: Boston : Houghton Mifflin, 2008.Edition: 3rd edDescription: xxiv, 276 pISBN:- 0618641807 :
Item type | Current library | Call number | Status | Date due | Barcode | |
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General Collection | Kabarak, Main Campus | HD9980.5 .F57 2008 c. 1 (Browse shelf(Opens below)) | Available | 23331 |
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HD9980.5 .B38 1999 C.1 Managing services marketing : | HD9980.5 .C34 1994 C.1 Squeezing a new service into a crowded market / | HD9980.5 .C34 1994 C.2 Squeezing a new service into a crowded market / | HD9980.5 .F57 2008 c. 1 Interactive services marketing / | HD9980.5 .F58 Service operations management / | HD9980.5 .F58 2011 c. 1 Service operations management / | HD9980.5 .F58 2014 C.1 Service management |
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