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Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis.

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Material type: Text

TextPublication details: London : SAGE, 2004.Edition: 1st edDescription: x, 203 pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General Collection	Kabarak, Main Campus	HF5823 .T45 2004 c.1 (Browse shelf(Opens below))	Available		19373

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