What's in a name? : advertising and the concept of brands / John Philip Jones, Jan S. Slater.
Material type:
TextPublication details: New York : M. E. Sharpe, 2003.Edition: 2nd edDescription: xxiii, 400 pISBN: - 0765611120 :
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
General Collection
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Kabarak, Main Campus | HF5823 .J66 2003 c.1 (Browse shelf(Opens below)) | Available | 19288 |
Browsing Kabarak, Main Campus shelves Close shelf browser (Hides shelf browser)
| HF5823 .H35 Planning for power advertising : | HF5823 .I58 2000 c. 1 International advertising : | HF5823 .J44 2000 Advertising. | HF5823 .J66 2003 c.1 What's in a name? : | HF5823 .L48 Guerrilla advertising : | HF5823 .R87 2002 Kleppner's advertising procedure / | HF5823 .S26 2004 Advertising theory and practice / |
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