Sharma, Sangeeta. <br/><br/>
Advertising :  planning and implementation / 
Sangeeta Sharma, Raghuvir Singh. 
 - 1st  ed. 
 - New Delhi :  PHI,  2006. 
 - xviii, 478  p. 
<br/><br/><label>ISBN: </label>8120329737 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.