Kotabe, Masaaki. <br/><br/>
Global marketing management / 
Masaaki Kotabe, Kristiaan Helsen. 
 - 5th  ed. 
 - Hoboken, NJ. :  J. Wiley,  2011. 
 - xxiii, 717  p. 
<br/><br/><label>ISBN: </label>0470505748 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>International business enterprises--Management.