East, Robert. <br/><br/>
Consumer behaviour :  applications in marketing / 
by Robert East, Malcolm Wright and Marc Vanhuele. 
 - 1st  ed. 
 - London :  Sage,  2008. 
 - ix, 334  p. 
<br/><br/><label>ISBN: </label>1412934312 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.