Perreault, William D. <br/><br/>
Essentials of marketing :  a marketing strategy planning approach / 
William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. 
 - 13th ed. 
 - New York :  McGraw-Hill,  2012. 
 - xl, 640 p. 
<br/><br/><label>ISBN: </label>1259060762 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P47 201