TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
AU  - Cannon,Joseph P.
TI  - Essentials of marketing: a marketing strategy planning approach 
SN  - 1259060762 :
AV  - HF5415.13 .P47 201
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
ER  -