Walker, Orville C. <br/><br/>
Marketing strategy :  a decision-focused approach / 
Orville C. Walker, John W. Mullins. 
 - 8th ed. 
 - New York :  McGraw-Hill,  2014. 
 - xvi, 368 p. 
<br/><br/><label>ISBN: </label>1259010903 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W35 2014