Perreault, William D. Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. - 19th ed. - New York : McGraw-Hill Irwin, 2014. - 1 v. (various pagings) ISBN: 1259060762 : Subjects--Topical Terms: Marketing--Management. LC Class. No.: HF5415.13 / .P47 2014