Zeithaml, Valarie A. <br/><br/>
Services marketing :  integrating customer focus / 
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. 
 - 6th ed. 
 - New York :  McGraw-Hill,  2013. 
 - xxvii, 642 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0071086967 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .Z45 2013