Anderson, Kristin. <br/><br/>
Customer relationship management / 
Kristin Anderson, Carol Kerr. 
 - New York :  McGraw-Hill,  2002. 
 - xii, 164  p. 
<br/><br/><label>ISBN: </label>0071379541 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.