TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management: knowledge and skills 
SN  - 0256137277 :
AV  - HF5415.13 .P48 1995
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - Marketing
KW  - Management
ER  -