TY  - BOOK
AU  - Hoecklin,Lisa
TI  - Managing cultural differences: strategies for competitive advantage 
SN  - 0201427702 :
PY  - 1994///
CY  - Harlow, England
PB  - Prentice Hall
KW  - International business enterprise
KW  - Management
KW  - Social aspects
KW  - Competition, International
KW  - Case studies
ER  -