TY  - BOOK
AU  - Thompson,Arthur A.
AU  - Strickland,A.J.
AU  - Gamble,John E.
TI  - Crafting and executing strategy, the quest for competitive advantage: concepts & cases 
SN  - 0077137236 :
PY  - 2010///
CY  - Boston
PB  -  McGraw-Hill
KW  - Strategic planning
KW  - Case studies
ER  -