TY  - BOOK
AU  - Berry,Michael J.A.
AU  - Linoff,Gordon
TI  - Mastering data mining: the art and science of customer relationship management 
SN  - 0471331236 :
PY  - 2000///
CY  - New York
PB  - J. Wiley
KW  - Marketing
KW  - Data processing
KW  - Data mining
KW  - Business enterprises
KW  - Computer networks
KW  - Management
ER  -