Czinkota, Michael R. <br/><br/>
Mastering global markets :  strategies for today's trade globalist / 
Michael R. Czinkota, Ikka A. Ronkainen, Bob Donath. 
 - 1st  ed. 
 - Mason, OH :  South-Western,  2004. 
 - x, 370  p. 
<br/><br/><label>ISBN: </label>0538726652 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International trade.