TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Ronkainen,Ikka A.
TI  - Mastering global markets: strategies for today's trade globalist 
SN  - 0538726652 :
PY  - 2004///
CY  - Mason, OH
PB  - South-Western
KW  - Export marketing
KW  - International trade
ER  -