Marketing / 
Michael J. Etzel ...[et al.]. 
 - 14th  ed. 
 - New Delhi :  Tata Mcgraw-Hill,  2007. 
 - xiii, 880  p. +  1 CD-ROM. 
<br/><br/><label>ISBN: </label>0070151563 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.