Etzel, Michael J. <br/><br/>
Marketing / 
Michael J. Etzel, Bruce J. Walker, William J. Stanton. 
 - 14th  ed. 
 - New Delhi :  Tata Mcgraw-Hill,  2007. 
 - xxii, 706 p. 
<br/><br/><label>ISBN: </label>0071106016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.