Johansson, Johny K. Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson. - 4th ed. - Boston, Massachusetts : Irwin/McGraw-Hill, 2006. - xviii, 648 p. ISBN: 007066708X Subjects--Topical Terms: Export marketing--Management. LC Class. No.: HF1416 / .J63 2009