Kumar, Niraj. <br/><br/>
Marketing communications :  theory and practice. 

 - Mumbai :  Himalaya Publishing House,  2001. 
 - 560 p. 
<br/><br/><label>ISBN: </label>8183185924 :  KES 1,335 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .K86 2001