Tiwari, Sanjay. <br/><br/>
The (Un)common sense of advertising :  getting the basics right / 
Sanjay Tiwari. 
 - 1st  ed. 
 - New Delhi :  Response Books,  2003. 
 - 322  p. 
<br/><br/><label>ISBN: </label>0761997369 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Marketing.