Sargeant, Adrian. <br/><br/>
Marketing management for nonprofit organizations / 
Adrian Sargeant. 
 - 3rd  ed. 
 - Oxford :  O. U. P.,  2009. 
 - xx, 498  p. 
<br/><br/><label>ISBN: </label>0199236152 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nonprofit organizations--Marketing.