TY  - BOOK
AU  - Venugopal,Pingali
TI  - Marketing channel management: a customer-centric approach 
SN  - 0761995517 :
PY  - 2001///
CY  - Thousand Oaks, CA
PB  - Sage
KW  - Marketing channels
KW  - Marketing
KW  - Management
ER  -