Pillai, R. S. N. <br/><br/>
Modern marketing :  principles and practices / 
R. S. N. Pillai, Bagavathi. 
 - 4th rev.  ed. 
 - New Delhi :  S. Chand,  2009. 
 - xii, 592  p. 
<br/><br/><label>ISBN: </label>8121916976 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.