TY  - BOOK
AU  - Keegan,Warren J.
AU  - Bhargava,Naval K.
TI  - Global marketing management
SN  - 8131730911 :
AV  - HF1416 .K44 2002
PY  - 2011///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Export marketing
KW  - Management
KW  - Case studies
ER  -