Lovelock, Christopher. <br/><br/>
Services marketing :  people, technology, strategy / 
Christopher Lovelock and Jochen Wirtz, Jayanta Chatterjee. 
 - 7th ed. 
 - New Delhi :  Pearson,  2011. 
 - xx, 683 p. 
<br/><br/><label>ISBN: </label>8131759394 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.<br/>Service industries.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .L68 2011