TY  - BOOK
AU  - Lovelock,Christopher
AU  - Wirtz,Jochen
AU  - Chatterjee,Jayanta
TI  - Services marketing: people, technology, strategy 
SN  - 8131759394 :
AV  - HF5415.13 .L68 2011
PY  - 2011///
CY  - New Delhi
PB  - Pearson
KW  - Marketing management
KW  - Service industries
ER  -