Gummesson, Evert. <br/><br/>
Total relationship marketing / 
Evert Gummesson. 
 - 3rd  ed. 
 - London :  Routledge,  2012. 
 - xiv, 376  p. 
<br/><br/><label>ISBN: </label>0750686334 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship--Marketing.