Krishnamacharyulu, C. S. G. <br/><br/>
Cases in rural marketing :  an integrated approach / 
C. S. G. Krishnamacharyulu, Lalitha Ramakrishnan. 
 - 1st  ed. 
 - New Delhi :  Pearson Educ.,  2003. 
 - x, 264  p. 
<br/><br/><label>ISBN: </label>8178089688 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.