TY  - BOOK
AU  - Krishnamacharyulu,C.S.G.
ED  - Ramakrishnan, Lalitha.
TI  - Cases in rural marketing: an integrated approach 
SN  - 8178089688 :
PY  - 2003///
CY  - New Delhi
PB  - Pearson Educ.
KW  - Marketing
KW  - Case studies
ER  -