Balaji, B. <br/><br/>
Services marketing and management / 
B. Balaji. 
 - 2nd Rev.  ed. 
 - New Delhi :  S. Chand,  2006. 
 - xii, 436  p. 
<br/><br/><label>ISBN: </label>8121921619 :  KES 925 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services industries--Marketing.<br/>Customer services.