Kamau, Jane K.

Effect of differentiation strategy on sales performance in supermarkets in Nakuru Town Central Business District / Jane K. Kamau. - 1st ed. - Nakuru : Kabarak University, 2013. - xii, 60 leaves. + 1 CD-ROM.

Thesis (MBA) - Kabarak University, 2012.


Supermarkets--Management--Nakuru, Kenya.