Arnould, Eric. <br/><br/>
Consumers / 
Eric Arnould, Linda Price, George Zinkhan. 
 - 2nd  ed. 
 - Boston McGraw-Hill :  2004. 
 - xxv, 845  p. 
<br/><br/><label>ISBN: </label>0071247092 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumer behavior--United States.