TY - BOOK AU - Muganda, David Asena AU - Waiganjo, Maina AU - Otuya, Robert TI - Effects of customer loyalty schemes and retail mix on competitiveness of supermarkets in Nakuru town AV - HF5415.525 .M84 2013 c. 1 PY - 2013/// CY - Nakuru, Kenya PB - Kabarak University ER -