Lamb, Charles W. <br/><br/>
Essentials of marketing / 
Charles W. Lamb, Joseph F. Hair, Carl McDaniel. 
 - 5th  ed. 
 - Mason, OH. :  Thomson Higher Education,  2006. 
 - xxxii, 544  p. 
<br/><br/><label>ISBN: </label>032431664x : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.