Perreault, William D.                          <br/><br/>
Essentials of marketing                                 a marketing strategy planning approach 
by William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy                                   
 - 14th ed. 
 - New York  McGraw-Hill  2015 
 - xliii, 717 p. 
<br/><br/><label>ISBN: </label>1259251634 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>KTC HF5415.13  / .P47 2015